How to Start a Food Blog in 2020

Food Blog

How to Start a Food Blog in 2020

If you have got a passion for cooking, you can change this from just fun to commercializing it.

The best way of sharing your passion and knowledge in cooking is by creating a food blog.

Starting a food blog can be easy and difficult for some people, but with passion in it, it can be equally a simpler task.

If you have basic skills in technology (web design and database creation), then coming up with your blog can be easy.

There are a number of food blogs in online sites, but coming with a new one depends on how unique you can make it to grow your audience and reach a bigger market.

Building a food doesn’t need much of your age or location. The most important thing about this is getting an audience and making money out of it.

 Food blogs recently have flooded the market and, therefore, can generate the right amount of money to the owners.

The amount of capital incurred in coming up with a food blog is less compared to that incurred in purchasing food ingredients and publishing recipes, but the outcome is much higher.

Food blogging is much fun, and you get to learn more of your basic skills, meet new faces in life who can help you in growing your blogging skills.

This guide will help you in creating a nice food blog without any challenge.

Step 1: Pick your food niche

With the aim of creating a food blog, the first step should be about defining the food niche that you are going to deal with basing on your passion. It can be about Kenyan food and their recipes etc.

Being specific on the food niche plays an important part in making the blog unique from others .

Getting customers directly to what they are looking, even though audience attraction is also determined by the way they are enticed to the blog, done through having the best of photography, writing styles and form of engagement used with them.

To achieve uniqueness also, it is advisable to conduct greater research about other food blogs, learn more about what they wish to do something new from them, avoid copying their ideas.

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Originality makes your food blog more unique.  You should also strive to write or give what other bloggers haven’t done.

Organize your ingredients, plan on how you will prepare food, and come up with a nice recipe accompanied by images and other visuals from it.

Try to explain your food niche in one sentence that can be easily understood by your audience.

If you can’t do that, then answering to your audience’s problems will be impossible, picking a food niche for your blog greatly depends on your passion and the type of food you have for cooking.

Step 2: Select your best blogging platform

Before choosing the best blogging platform, it is best to know what you are looking for in it.

Everyone would wish to select a platform that is easy to come up with and does not require complex skills, for instance, coding skills.

Such a platform should allow room for limitless creativity and provides the best functionality.

The platform chosen should also be easy to use, keeping in mind that most of the users have little or no knowledge in controlling blogging platforms, with a little learning curve and easy management.

A good blogging platform should not be technical since not everyone is conversant with web skills and use.

A blogging platform should be flexible and should accommodate any changes that might be made in the future without redundancy.

It should allow for a change of appearance, the addition of more features for attraction, etc., hence choosing a platform with more room to grow is important .

Such a platform should also be free from technicalities but provide a readymade blog site to create a blog.

Most of the bloggers would wish to make money out of their services and blogging;

it is good to determine the most effective food blogging platform that will bring a right amount of money to you out of your services.

In this case, WordPress ( is recommended. WordPress; ( was started in 2003, is the most popularly used blogging platform in the world.

This platform is free and allows anyone to create a blog or website in minutes. is recommended because of the following special features; enables the blog owner to take control of their beauty blog.

That is, one can install new themes, change the appearance of the blog, and create room for engaging with their customers.

It allows for site ownership; allows the beauty blog website owner to fully own it through installing software in their server and take full control over it. provides a room for financial creation to those who wish to make money.

Where one is in control of their blog, they can decide to carry out income-generating activities, which are an advantage of this platform.

This blogging platform also powers most of the websites on the internet, the reason why most beauty bloggers opt for.

Linking it with other search engines is easier and can lead your food blog to get more fans.

Installation is a bit expensive as compared to other blogging platforms that have little or no cost in maintenance and management.

It also provides all the features that food would wish to have on their platforms.

Step 3: purchasing a web hosting site

A hosting web site is a provider that hosts your domain. This is the most crucial part of the beauty blog.

The domain name picked will be the beauty blog site’s permanent address on the internet and defines the most significant part of the brand of your food blog.

It is recommendable to choose a food blog hosting site that is easy to use, flexible, and affordable and with unique features that can accommodate changes and updating.

There are several features to look at when determining the hosting site for beauty blog including;

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Hosting site capability; a good food web hosting site should be independent. A shared hosting site means that the system and other services, resources are shared, hence are prone to crushing.

The only advantage of this is that it is cheap to use.

Hosting site features; a good food hosting site should be dedicated to control the server. This plan allows for change over the operating system, adjust configuration settings, and change language settings.

This food hosting site allows for full control over the system because of these features. It is best only that it is expensive to install and manage.

Pricing; some food hosting sites are cheap and others expensive. This tells more on the say that “cheap is always expensive.”

Cheap hosting sites have a bigger challenge when it comes to storage.

It has a small storage space and at the same time like special features that can accommodate features like those that can aid in website set up and with ease.

It’s good to diversify thinking when making a decision on price, the cost alone is not enough but rather the features included.

Support; this is a major thing that should be put into consideration when determining the best beauty hosting site.

In case of a technical breakdown, does the customer service offered by the hosting site you’ve selected offers technical support and under a short time.

Backup capability; an excellent hosting site should provide for backup services. Sometimes you might lose your data and need to recover if, for instance, your backup system failed as well.

 A good hosting site should provide for data retrieval and backup system.

Access; a good web hosting site should allow for ease of access to your website. Some web hosting site imposes restrictions on what you can access on your websites.

One should avoid such web hosting sites that take control over access.

A food hosting site should be responsive on all devices, including smartphones and visible on such screens.

WordPress is the best web hosting site to create a food blog as it contains all the required features for a good hosting site.

WordPress has a number of themes related to food to choose from.

To achieve the best results, choose a theme that is responsive to all devices, and is customized to search engines to ease users’ navigation through.

WordPress sometimes can be hard to install, and HostGator can be used.

HostGator is the best hosting site because it is user friendly, that is, doesn’t require any complex skills to set up and operate, and is also cheap.

HostGator allows for unlimited web hosting, reseller web hosting, and dedicated hosting.

 HostGator is also recommended by WordPress (, has all-time customer support such that in case of a breakdown, the food blog owner can get assistance in recovering the blog.  

HostGator websites are fully customized and contain useful tools that can improve its usability.

Alternatively, bluehost can be used as a web hosting site for your food blog. This web hosting site is secure, and data is encrypted on a safe site, and backup services always available.

This site is also managed by WordPress, a characteristic that makes it fast and easy to use and allows for the management of auto-updates of the core software.

Step 4: Purchasing a domain name

This is the most crucial part of the food blog. The domain name picked will be the food blog site’s permanent address on the internet and defines the biggest part of the brand of your blog.

Before choosing the best blog hosting site, one has to decide on the name of the domain based on what you are going to sell, and therefore, timely critical thinking is necessary to come up with a food blog domain name.

Selecting the domain name is the most crucial part in creating a blog, and hence one has to consider some issues which include;

Name format; a domain name should be short and witty. This makes it easy for customers to remember and can easily search and find. Long names are hard to remember.

 When searching for a beauty blog, long names can lead to confusion, and one may end finding a different thing from what they expected.

Relevance; a domain name should relevant, and this can be achieved through being specific. That is, a domain should be specific to the subject.

 If it deals with hair products, for instance, then it should be clearly defined.

At times a beauty blog selected may be subjective to one beauty niche, but in the products that have mixed content and vice versa, this makes the audience lose interest in your food blog.

Personalization; a domain name should be made ‘more of the owner’ if they are famous for attracting more audience and if not, then the owner’s name should be kept off the domain name.

Famous personalities’ names when used entice audiences into the platform.

Choice of keywords; a domain name should include keywords that can make customers locate it easily. This saves time for customers when trying to look for certain products.

Target audience; when choosing a domain name, a target area should be mentioned. it should cover an international geographical area, such should be defied, e.g.,

Domain extensions; it makes a domain name more effective when a fitting extension is selected, for instance, .com, .org, etc.

This helps customers in determining whether the beauty blog is commercial, a company, or just an organization. Domain extensions display your brand identity.

Uniqueness; ensure that the domain name selected is unique and should not have been used by anyone else.

Owning similar domains makes one beauty blog unreachable than others, or sometimes customers may assume that one beauty blog may be the same as the other.

To avoid this, extensive research is necessary to determine whether the beauty blog you have picked has another similar type existing in the market.

This also helps in getting rid of copyright issues.

Protection; a domain should be greatly protected to avoid others from registering on the same domain name as yours.

To achieve this, a domain name should be registered on various extensions that can direct customers to your domain if they misspell while searching for it.

Features; domain name characteristics should not be complicated. Avoid using numbers, dashes, or hyphens.

This can easily be confused. This enhances memorizing and finding such beauty blogs in the search engines.

Ensure that you name your food blog by the use of names that can describe more about your blog, for example,, with such internet users can easily tell that your blog is all about cooking.

 Where possible, always opt for a paid domain to allow you to take full control over your blog, and this will enable the selection of the best name for your blog.            

Step 5: Install plugins

Plugins are useful in site maximization. Consider adding food plugins that can help you in adding and printing recipes as well as optimizing your recipes to google search engine.

EasyRecipe is an example of a foodie plugin; it makes recipe data entry an easy task with the copy and pastes features, formatting, and customization without complex skills required.

With this, you’re your work, including pictures, and add a recipe. Audience (customers) view the recipe in the order you created.

EasyRecipe also contains the print button that allows customers to print your recipe in a format that you can edit if need be.

Conversion of a mere plain recipe text to Easyrecipe plugin, edit the post, select the ingredients and instructions you have provided then click the Easyrecipe icon.

The header above the instructions and ingredients makes it easier to directly upload your post to EasyRecipe.

On WordPress, installing Akismet does it well for your recipe; it checks comments from customers and contact form submission against the global database and search engine to prevent your site from publishing negative content regarding your food recipe.

It allows for comment reviewing as well.

Features of Akismet;

Akismet automatically checks all comments and filters those that are malicious in a fast way making your blog free of spams.

With the feature mentioned above, history is displayed for those that were cleared and, therefore, gives you an opportunity to check on the spammed comments.

Akismet automatically displays URLs on the comments sections; hence can clearly show hidden or misleading links.

Akismet allows moderators to check on spam free approved comments for every user. Comments are the best ways to learn how to improve your blog.

Customers’ feedback is the most crucial thing in this.

Step 6: Recipe organization

Strive to organize your recipes in a way that readers can quickly locate read and follow in the search engine.

Organization of a recipe depends upon the format you choose to display your content.

The ingredients should come as the first step, followed by the instructions then the final comments that you give according to your results.

Remember to include the cooking time, spices used, level of difficulty, and a number of servings.

To develop a greater interest to your readers, add images, graphics, and even audios or videos where possible.

 This displays your skills as well as the excellence of visual reference. It gives a disclaimer (evidence) of your work.

Recipe organization should be done over a short period of time, and choosing the best content management system makes it easier to set up and provides the best layout theme options to select from.

A content management system allows bloggers to write articles, create videos, and publish content. Website management has been easier through the content management system.

For a food blog, WordPress is the best for this because of the following;

WordPress is the most popular Content Management System today, and it powers a number of websites worldwide. WordPress is more customizable 

WordPress contains the best website themes where you can choose the best that fits your blog and is best for your background also.

The use and maintenance of WordPress are relatively cheap. Anyone is in a position to use it, with little or no skills.

On recipe organization, choose the best content that should appear the first on your food blog. This first post also creates a big impression to your customers.

 If it catches their attention, they will always want to visit your beauty blogging site to get the latest updates.

Failing to captivate your audience’s attention means that you will lose them forever.

 Posts planning is an aspect to consider to keep your customers updated.

To achieve, there is a need to keep in touch with other various beauty blogs and check on what is trending in the market.

It is also wise to put in place plans for upcoming so to be on the forefront always and avoid the last-minute rush, which might lead one to making mistakes.

 Such steps help in updating about upcoming products, and hence early planning and customers will be enticed to follow your blog.

To reach success in your posts, it is advisable to tell more about yourself and, for this case, more about the food blog and what is going to deal with and what you wish to achieve.

 Also, define your audiences and how they are going to get engaged with you after telling them whether you accept compliments.

Content should achieve some features to be effective to the audience; it should;

  Target a specific audience and provide valuable information in a positive way to them. Internalize the information you wish to convey and let it into their minds as well.

 It should achieve the guidelines set in your policies.

   Be easily accessible and well presented; the presentation of your content should go hand in hand with the quality of your content.

The quality of graphics and design should be attractive to your customers, and for the case where only images (graphics) have been used, then it should convey a message.

      Be presented to serve a commercial focus; content presented in a food blog should be commercially focused and not commercially purposed.

In this case, advertisements should not be the first thing that customers find as they get into your blog, but rather your work.  

Be always ready to attend to their needs whenever they need you. This creates and maintains a good relationship with your customers.                                  

        Provide quality and unique content. The best way of achieving the production of quality content is by use of imagination and originality in content development.

Do not copy and paste what others have done.

Before issuing your content to the audience, ensure that the web page content areas are available. These include;

Homepage –this should tell more about your food blog to keep the audience knowledgeable.

When creating your blog’s website, prefer choosing the homepage as the static page and create links that can join it with others, for example, the about us, resources, contact us pages, etc.

at this page, display enticing information that can captivate your audience’s attention.

About us –this is the most important part of your blog niche as it tells the customers more about your home page, why you exist and what you aim at achieving.

This page tells more about what’s on the homepage. The choice of words makes the about us page convey good information to your readers.

Contact – this page allows your customers to reach you in case of any support they would wish to get from you.

It can contain an email address or a simple contact telephone number that your audience or prospect customers and visitors can use in reaching you.

Posts – this the content (entry article that you write on your page). It includes images, graphics, videos, audios, etc.

Pages – a page is part of the blog that usually appears on top or at the sidebar, containing information about the blog which can be offered to the audience.

Resources is an example of the page information of a blog.

Privacy policy- Reassure readers you will keep their information private. Keeping customers’ information private is the best way of increasing between you and your customers.

Disclosure policy- this page serves in informing your customers that you have made money or you wish to make, how much you want to pay those whom you have partnered with as your affiliates.

Be sure your Disclosure Policy page is published the first time you attempt to make money from your site.

Images serve best in keeping your content attractive at all times. Keep your images consistent, and this can be achieved by choosing an excellent position and controlling the lighting effects.

Importance of images and other visuals

Images and other visuals play a key role in keeping your audience interested in your food blog; this captivates their attention and makes them tell what they can get in your food blog easily.

Clear photography, illustrations, and well-organized audios should be added to every recipe you post in your food blog.

To achieve good photography, ensure that;

Control light– Keeping the light uniform keeps away unnecessary shadows and blurredness of your images.

Shutter speed.-When taking images, the shutter speed should be fast to produce clear images. Where light effects are controlled, and shutter speed kept the fastest, images provided are best.

Focus- The photographer should only focus on the food. One way of achieving this is ensuring that your final product is the only thing on the table, clear the table to have room for your subject only.

Photo taking should be taken in steps, and everything done should be included. Be brief and to the point to enhance the clarity of your photography to the customers.

Minimize editing; do overcrop neither should you under crop. Keep images clarity to its best. Images and graphics should tell a story without any addition of any information.

Cropping images too much might lose its taste, and readers can get something different from what you intended to tell.

For the case of videos, consider using the best video editor like adobe to produce quality videos that match with the audio.

Maintain consistency of your images by keeping a great focal distance and maintain the lighting level for all the images you take.

Write down what you need to take images of and step to follow. This helps in avoiding the repetition of sole photography.

These aspects, if fully taken into account, can make your photography and other visuals, achieve its best.

Remember to add at least 15 recipes that are clearly defined and create a recipe blogging schedule where you will have to add a certain number of recipes over a certain period of time.

Every time you post a recipe, accompany it with some appetizing photos to keep your readers in need of your content every time.

Step 7: Start blogging and make money

With the passion for food and cooking, food blogging can turn out from just fun to creating capital for the blogger.

Food blogging can successfully generate income depending on the reach of your blog to the market.

Letting the market know about the existence of your food blog is the best way of getting customers and prospects.

Marketing and promotion of your blog is achieved through;

Informing your friends about your page; try informing anyone you know and all those close to you about your endeavours and wish about your food blog and provide them with URL links, emails, and other means that they can use to access your blog easily.

If possible, provide them with links they can use to invite their allies as well. With this, your food can easily be marketed.

Submit it to a search engine; ensure that your beauty blog exists in a search engine, for instance, google.

With this, whenever anyone visits a search engine, they can come in contact with them and reach it through the link provided for such tasks. In this case, the food blog should be indexed in the search engine to tell more about its content.

Bookmarks; customers at any time may be searching for any information related to your niche in the search engine.

Submitting your content to bookmarking sites will lead to more being drawn into your site to consume your content.

Bookmarks are useful in advertising your beauty blog as well as your content. Upon every new post, ensure you share to a bookmarking site for advertising.

Be active in your niche; always strive to be active on other food blogs, social media platforms, and other food-related forums.

Joining a blogger group related to your niche can help you earn more audiences. Be active in other blogs related to food and try giving feedback on their products as this will make you known to their audience.

Be active on social networks; your main aim is to let your food blog and content (products) reach a wider market and earn you money.

Keeping in mind that social media platforms are the best sites for marketing your niche, ensure that you spend most of your time online to always keep in contact with your customers and prospects.

Identify the best platform for your beauty blog and products and make it get you a positive result.

Facebook and Instagram are the best social media platforms for a food niche.  These social media platforms should be selected based on your customers’ interests and the target audience.

Guest blogging; this involves taking a step of writing about your blog on another one’s website and for them as well.

This is called guest post blogging. Only ensure that the content you are writing on the other’s website is directly related to your good niche.

You don’t need to mix up your ideas and ensure your work goes on with a lot of reputation. Guest blogging is one of the best ways of keeping your presence online. 

Grow a mailing list; once you grow fans to your blog, request them for their emails and use in providing notifications to them about new products, food articles, and promotions in your blog.

Always try reaching them every time a new product comes in. Automate your mail services to make this easy.

Web advertising; make advertisements about your beauty niche and products via the website, and with this, you can get more fans and prospects.

Successful blogging is achieved through;

Once you have launched your blog, take into account a number of things that should be considered to make it successful. The following tips help in achieving such a success;

Create posts schedules on your blog to keep them in a constant flow. The use of EasyRecipe keeps it easier to keeping track of the flow of your posts.

Remember to post useful content on recipes, following your predetermined post plan.

Choice of words; pick the best language, tone, voice, and style that is relevant and unique to the food blog.

It should not be filled with jargon, but rather more readable, understandable and can easily be internalized.

The presentation of the entire information of your content should be put into consideration. This determines how easy or fast your audience can find information about your blog on the search engine.

 The headings, titles, URL links should be the same. Identifying content on this is made easier, and search engines rank your content higher based on this.

Stay consistent; having started your food blog, consistency is the key. It is not all about having posts every time to keep your blog running but rather what valuable content do you have for your audience.

Try to identify their needs and work hard to satisfy them to organize your content in a presentable manner as well.

The recipe’s instructions, methods, and directions should be presented in the right order. Maintaining a good consistency of your recipe keeps your audience on track without getting confused. 

Define a content outline for your food. For every step that appears on your methods, there should be instructions and ingredients that match them.

Every recipe on your food blog should include content related to their cooking methods following a consistent step.

A recipe (food blog) should not be wordy and with jargon in it. Use simple and fewer words to keep your audience read the whole piece.

Too much words without a flow discourage readers.

Plugins in the listing should be used to give a clear and enticing format for your recipe.  Plugins make it easier to organize your content and make it impressive and attractive to readers.

File naming should be done correctly basing on the steps you have followed. Images used should also be placed according to the steps outlined in your recipes.

If there are a number of photos, clearly indicate their purpose and place them correctly to the right position they are purported to be.

Go the extra mile that others won’t; readers are always attracted to new content. Keep authenticity and originality to its highest level. 

Avoid copying content, images, or recipes from other food blogs. If it relates to the work of others, try your means, and include some images and videos to back up your content.  

Have fun; include some humour in your piece.

Your readers will be drawn from different areas and with different ages. Include fun, keep them interested in following your recipes.

Do not be too serious about sharing your content.

After achieving all these, you can get food brands sponsoring your blog to create nice recipes with their products as one way of advertising their products.

Hosting such adverts on your site can generate you a lot of money. With such new content as well, you can take a step higher and publish your recipe book.


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