How to Create a Fashion Blog and Earn from IT 2020
Creating a fashion blog is an easy and straightforward task but succeeding and earning an income from it is relatively challenging.
If you have a passion about clothing and style and following fashion bloggers and other stylists, then they can influence you to become a successful fashion blogger.
Those you follow can feed you with ideas about blogging and how to succeed in the market. With this you can as well earn a lot of money just like they do.
Creating a fashion blog and running it need commitment and passion. Having identified your capability can make your work easier.
Fashion blog is more wide and unique, and varies depending with the seasons just like other blogs and needs you as the writer to be unique in imagination and access broad areas where your fellow fashion bloggers have not explored.
Here are the main steps to follow in coming up with a beauty blog.
Step 1: Identifying a fashion niche
With the idea of why you wish to start your blog, selecting a fashion niche is the most crucial part.
Defining the niche is usually based upon the products you have. For a fashion blog niche to be effective consider the following issues;
Be specific; do not opt for a broad niche. Being specific keep your audience easily informed about your blog. Being specific also keeps you on track, you cannot mix up your content.
Write about new content; this makes your blog unique from others with the same niche. Uniqueness also makes your content useful even for the future.
Focus your energy, time and money only on one fashion niche to ease management then expand it later if you wish and when you have achieved success in your previous niche.
Focusing on one niche makes you to stand out unique in the market and makes you known over a wider market reach.
Defining a niche also helps you in identifying the gap that you can fill in the market. Your counterparts might not have what you have and with that you can provide to those who need.
Working hard on your niche will give your fellow fashion bloggers a unique identity on what they do not have.
Clearly inform the world on what you do and sell.
Mixing up what you do makes your customers fail to know the category your blog should fall in and definitely none of them will be in a position to remember you.
Choose a right niche that will make your customers to easily remember you and why they need you.
Finding your niche can be achieved through the following tips;
Hobby- Your hobby can be the best thing you can major on in creating a fashion blog. If you love swimming, then choosing your fashion niche to deal with beach attires can work best.
Time- Those things you do when in your free time can build you a good fashion niche. Modelling can take you a step in choosing your fashion niche if you like it.
Your every time favorite topic can turn out to help you in identifying your niche.
Step 2: Choose the best platform
Before choosing the best blogging platform, it is best to know what you are looking for in it.
Everyone would wish to choose a platform that is easy to come up with and does not require complex skills for instance coding skills.
The platform chosen should also be easy to use, with little learning curve and manage.
A blogging platform should be flexible that is, can accommodate to any changes that might be made in future without redundancy.
It should allow for change of appearance, addition of more features for attraction etc., hence choosing a platform with more room to grow is important.
Such platform should also be free from technicalities but provide a ready made blog site to create a blog.
There are a number of blogging platforms which include;
WordPress; (wordpress.org) was started in 2003, and is the most popularly used blogging platform in the world.
This platform is free and allows anyone to create a blog or website in minutes.
WordPress.org has an advantage where it allows a person to take full control over their website or blog.
Constant Contact Website builder; this is an ‘intelligent’ blogging platform that allows creation of free blogs, business websites and stores over a short time.
The advantage of using this blogging platform is that it allows for customization of a website using the drag and drop interface, access to important tools like logo designing and other important features.
WordPress (wordpress.com); founded by Matt Mullenweg in 2005, powered by Automatic Company and created by wordpress.org.
This blogging site was created mainly to bring the WordPress to a larger audience. It offers blog hosting services on a free basis and is mainly used by those who don’t need advanced features of WordPress.
Blogger; this is a blogging site owned by Google, founded in 1999 but was later relaunched in 2003.
It is a free blogging site which only requires one to have a google account to have blogger.
There are a number of blogging sites not mentioned above, but for ease of use, flexibility and affordable blogging site, WordPress (wordpress.org) is the best.
For the fashion blog, BlueHost is best blogging platform. It is the best option for new fashion bloggers.
BlueHost offers free domain name registration for a period of one year then later offer premium domain names where you can put it in your name or any name you wish.
Step 3: Setting an account with a hosting provider
A website cannot exist without a web hosting provider. A web hosting provider is where files, images and content are stored.
There are numerous web hosting providers to choose from with each one of them containing unique characteristics and hence one has to be extra cautious while selecting a web hosting provider for the blog.
Special features considered when selecting a web hosting provider include;
Hosting site capability; a good fashion blog web hosting site should be independent.
A shared hosting site means that the system and other services, resources are shared, hence is prone to crashing.
The only advantage of this is that it is cheap to use. Such sites cannot allow storage of a large file which is a limitation to such.
Hosting site features; a good fashion blog web hosting site should be dedicated to control the server.
This plan allows for change over the operating system, adjust configuration settings and change language settings.
This fashion blog hosting site allows for full control over the system because of these features. It is best only that it is expensive to install and manage.
Pricing; some beauty hosting sites are cheap and others expensive. This tells more on the say that “cheap is always expensive”.
Cheap hosting sites have a bigger challenge when it comes to storage.
It has a small storage space and at the same time like special features that can accommodate features like those that can aid in website set up and with ease.
It’s good to diversify thinking when making a decision on price, the cost alone is not enough but rather the features included.
Support; this is a major thing that should be put into consideration when determining the best fashion blog hosting site.
In case of a technical breakdown, does the customer service offered by the hosting site you’ve selected offers a technical support and under a short time.
Backup; a fashion hosting site should provide for backup services. Sometimes you might lose your data and need to recover.
If for instance your backup system failed as well. A good hosting site should provide for data retrieval and backup system.
Access; a good web hosting site should allow for ease of access to your website.
Some webhosting site imposes restrictions on what you can access on your websites. One should avoid such webhosting sites which take control over access.
For this case, BlueHost is the best blog hosting site because it is user friendly and doesn’t require any complex skills to set up and operate, and is also cheap.
BlueHost also has an unlimited disk storage space hence you can upload your content without any storage challenge.
BlueHost is also recommended by WordPress (wordpress.com), has an all-time customer support such that in case of a breakdown the beauty blog owner can get assistance in recovering the blog.
BlueHost’s websites are fully customized and contain useful tools that can improve its usability.
Step 4: Selecting a domain name
Before choosing the best blog hosting site, one has to decide on the name of the domain basing on what you are going to sell.
Selecting the domain name is the most critical part in creating a blog and hence one has to consider a number of issues which include;
Name format; a domain name should be short and witty. This makes it easy for customers to remember and can easily search and find. Long names are hard to remember.
Relevance; a domain name should be relevant and this can be achieved through being specific, a domain should be specific to the subject.
If it deals with kids’ fashion or office wear etc. should be clearly defined.
Personalization; a domain name should be made ‘more of the owner’ if they are famous to attract more audience and if not, and then the owner’s name should be kept off the domain name.
Choice of keywords; a domain name should include key words that can make customers to easily locate it e.g., dress.com for domains selling dresses only.
Target; when choosing a domain name, a target should be mentioned.
If it should cover an international geographical area, such should be defied e.g. internationalbabyshop.com and beachattires.com.
Domain extensions; it makes a domain name more effective when a fitting extension is selected for instance, .com, .org etc.
Uniqueness; ensure that the domain name selected should be unique and should not have been used by anyone else.
To avoid this, extensive research is necessary. This also helps in getting rid of copyright issues.
Protection; a domain should be greatly protected to avoid others from registering on the same domain name as yours.
To achieve this, a domain name should be registered on various extensions that can direct customers to your domain if they misspell while searching for it.
Features; a domain name characteristics should not be complicated. Avoid using numbers, dashes or hyphens. This can easily be confused.
The domain name tells more about your blog and is the only way it can be identified in the internet and therefore, before committing to selecting your domain name, check if the same name exists in the web.
Poor research can lead you to linking your web with another one’s blog.
Step 5: Make your blog look professional
Making your fashion blog look professional and great, you do not need one to being professional.
The theme you select should clearly represent you and your blog.
This is the most vital part since it is all about displays (aesthetics). There are a number of themes to choose from that can best fit your fashion blog, some free while others with paid options.
The means at which your content is organized in the blog enhances professionality.
Keeping your content well organized and clean makes your blog looks official, important and experienced hence enhancing ease of use.
Index what you are going to blog about and select keywords or key features. It can be indicated by the fashion type, seasons for instance summer, and the fashion trends.
These indexed key features should appear on the homepage site to ease locating them. Such key features should be captivating to the audience.
The key features selected should include sub categories to keep your audience get the whole content as a whole.
Links should be created such that every time the audience click on the key features, then they can be directed to the other posts related to the main features.
With the theme basically on fashion, the design elements should be customized in such a manner that readers will find it exciting and captivating, and will always wish to see every now and then.
It should neither be bland neither too rough to the audience, but should be balanced and express confidence and elegance to their faces.
The design element selected for your fashion blog determines the professionality of your blog. A web designer can design the best element for your fashion blog theme.
On this aspect, the size of images also has a greater impact. Larger images looks more professional and are preferred by those with portable devices.
Smaller images can also lose a lot of content as they have a smaller impact on the screens, they tend to be less visible.
Fonts and headings style; headings ease reading as it breaks down the texts on the entire blog.
Headings can get the entire content from your heading. Select the best heading with less words but on point.
Headings should match the theme and layout of your blog to grow the readers’ interest.
Fonts should match your readership. Some fonts are more readable and best for layouts more than others.
Your fashion blog will also need a few plugins to optimize it and make sure it loads quickly and delivers a great reader experience. Here are a few that you’ll need.
After installing the best professional themes, consider adding plugins to your blog. There are two types of image holding plugins that you can choose from. These include;
- The Envira Gallery plugin; this help in images management on your blog.
offers an easiest way to load and manage images and offer a wide choice of display option for graphics and images and hence can increase the nice appearance of the images, layouts, etc. on the blog.
- The Image Compression plugin; for example Smush allows you to compress images you wish to upload to reduce the space occupied by such images on your blog as well as increasing the loading speed.
Step 6: Blog regularly
Fashion blog faces a stiff competition and this should not keep you off from the market.
The best way to keep your fashion blog relevant and overcome competition is by blogging regularly and not just about posting anything you feel like.
Ensure that whatever you choose to post is unique and relevant to your topic niche and have not appeared in anyone else’s fashion blog.
If you are not good enough on this, some other fashion blog might beat you and you will definitely lose interest on your audience.
Even though your audience will always need to get the most recent fashion on the market.
This should not put too much pressure and make you post just for the sake of it, to an extend of mixing up posts on your blog.
Posts scheduling should be done on time and kept only related to your niche.
To achieve a success in blogging, there are various tips that should be put into consideration. These include:
- Create posts schedules on your fashion blog to keep them in a constant flow.
This schedule should be covered by some principles to maintain the uniqueness and efficiency of your fashion blog.
- Choice of words; pick the best language, tone, voice and style that is relevant and unique to your fashion blog.
It should not be filled with jargon but rather more readable, understandable and can easily be internalized.
- Presentation of the entire information of your content should be put into consideration.
- This determines how easy or fast your audience can find information about your blog on the search engine.
The headings, titles, URL links should be the same. Identifying content on this is made easier and search engines rank your content higher basing on this.
- Stay consistent; having started your blog, consistency is the key. It is not all about having fashion posts every time to keep your blog running but rather, what valuable content do you have for your audience.
Try to identify their needs and work hard to satisfy them organize your content in a presentable manner as well.
- File naming should be done correctly; for every post you make, it should be accompanied by the correct images that have been clearly indicated.
Remember your audience always want to see what you are talking about
- Go an extra mile that others won’t; readers are always attracted to new content. Keep authenticity and originality to its highest level.
Avoid copying content, photos or disclaimers that have been made by other bloggers with niches related to yours.
If it relate with the work of others, try your own means and include some images and videos to back up your content.
- Have fun; include some humor in your piece. Your readers will be drawn from different areas and with different ages.
Include fun keep them interested in following your fashion posts. Do not be too serious on sharing your content.
Humor also show some sense of satisfaction especially where you show the world the feedback issued by a satisfied customer.
- Try new fashion posts styles every time; do not use the same styles and fashions on your blog every time.
Try using new trends, add videos and pictures as many as you can. Collect your customers’ contacts to keep them informed and close to your blog whenever you make a post.
Blogging should always be guided by the indications that your audience give. If they have an interest on something, then do more of it.
Provided it is unique from others and is new to the market as well.
Use a number of images but choose the best and be sensible on them.
Your audience are interested to see what you are talking about. The reason for being extra careful when choosing images.
Step 7: Stay true to your style
As a fashion blogger, try to always be yourself on your fashion style.
Your fashion blog is the definition of you and your fashion blog as well. It is a bit challenging task to stay on track with your fashion blog with the world full of fashion competition.
Learn to be yourself, do not follow the crowd, as readers will get upset seeing posts that are familiar to them.
This will make them see you as a fashion fake blogger.
Whenever you do not have a new fashion post to share on your blog, leave it. Don’t post unnecessary images or fashion trends that are not yours.
Staying true to your style in the fashion market keeps you unique and trusted by your customers.
Step 8: Grow your blog’s audience
A good fashion blog should create a fan base and it is wise to know it might take your blog quite sometimes to grow fans so you don’t have to give up, rather keep on marketing your blog where possible.
Know the geographical area of your fans, who they are and what they like most.
To achieve this, allow your fans to interact with you therefore, having your fashion blog in different social media platforms especially Facebook and Instagram, increases interactions with your audience.
In your fashion blog, create a comments section and try your best to read and give them feedback.
Blog analytics to direct customers on the most popular posts and how to reach to them easily.
Social media is the best platform to allow customers grow a fan base and increase the search results for your site as well as increasing trust and engagement with your customers and potential customers.
To keep your audience always satisfied, ensure that you stay online most of the times to get responses over a short period of time.
To attract new readers, fashion bloggers should ensure continuous presence in social and post products at a time that most of the customers are online.
Instagram is the best platform to advertise fashion trends.
Sometimes issue discounts to your customers for example the buy two get one free, is another way of growing your fans.
Discounted offers make your customers invite more prospects to your blog.
If you wish to be like other fashion bloggers who earn a huge amount of money from their content where customers can subscribe to it, you as well can join this team and make money out of your hobby.
Once you have successfully created your fashion blog, prospects cannot get to know about its existence in the market unless you market it.
Marketing forms include advertisement and promotion etc. it is advisable to carry out promotion and marketing of your beauty blog.
Promoting Your Fashion Blog
The fashion blog marketing and promotion of your goods and products is greatly determined by how much you engage with your audience and prospects.
This can be enhanced by the capability of ‘contact us’ page and the level at which you allow your customers to give compliments and engage with them.
The best activities to use in promoting your fashion blog products include;
Informing your friends about your page;
Try informing anyone you know and all those close to you about your endeavors and wish about your fashion blog and provide them with URL links, emails and other means that they can use to easily access to you blog.
If possible, provide them with links they can use to invite their allies as well. With this, your beauty can easily be marketed.
Submit it to a search engine; ensure that your fashion blog exist in a search engine for instance google.
With this, whenever anyone visits a search engine, they can come in contact with them and reach it through the link provided for such tasks.
For this case, the fashion blog should be indexed in the search engine to tell more about its content.
You can also advertise your blog in a search engine through other bloggers related to your niche.
Bookmarks; customers at any time may be searching for any information related to your niche in the search engine.
Submitting your content to bookmarking sites will lead to more being drawn into your site to consume your content.
Bookmarks are useful in advertising your beauty blog as well as well as your content. Upon every new post, ensure you share to a bookmarking site for advertising.
Be active in your niche; always strive to be active on other fashion blogs, social media platforms and other fashion blogs related forums.
Joining a blogger group related to your niche can help you earn more audiences.
Be active in other blogs related to your fashion niche and try giving feedback on their products as this will make you known to their audience.
Be active on social networks; your main aim is to let your fashion blog and content (products) reach a wider market and earn you money.
Keeping in mind that social media platforms are the best sites for marketing your niche, ensure that you spend most of your time online to always keep in contact with your customers and prospects.
Identify the best platform for your fashion blog and products and make it get you a positive result.
Facebook and Instagram are the best social media platforms to have your blog.
These social media platforms should be selected basing on your customers’ interest and the target audience.
Guest blogging; this involves taking a step of writing about your blog on another one’s website and for them as well.
This is called guest post blogging. Only ensure that the content you are writing on the other’s website is directly related to your beauty niche.
You don’t need to mix up your ideas and ensure your work goes on with a lot of reputation. Guest blogging is one of the best way of keeping your presence online.
Grow a mailing list; once you grow fans to your blog, request them for their emails and use in providing notifications to them about new products, fashion related articles and promotions in your blog.
Always try reaching them every time a new products comes in. Automate your mail services to make this easy.
Web advertising; make advertisements about your fashion niche and products via the website and with this you can get more fans and prospects.
How to Monetize Your Blog
Every fashion blogger use their blogs for two purposes; to keep their customers updated about recent fashion products on the market related to your niche as well as making money from it.
The various ways that fashion bloggers can make money include;
Affiliate marketing; involves a case where bloggers place links of their blog on someone else’s business platform with related niche.
With the provided link, customers purchase items through it and as the owner you get paid. Affiliate marketing need to be efficient and effective.
To be effective, it is always recommendable to;
Promote products that are relevant to your niche; do not mix up your products.
For this case, items selected for promotion should strictly be about the fashion niche you chose to base in.
Remember to promote fashion products related to the time of the season.
Promote products that you have tried using and find it effective that you feel like have got or will bring about a positive impact to the customers.
This for instance, if your customer poses some questions about the product then you will be in a position to answer them.
Disclaimer; having a disclaimer on your site keeps your audience informed to the point. This provides evidence for the products you are promoting.
Sometimes you can join hands with fellow business bloggers to form a small group and a blog where each member can market their products.
Only bloggers with the same blogging niche should get into such.
Bloggers with a common interest and products are always supportive to one another, hence marketing content for their fellows through eBooks is a reputable task.
Google advertising (google AdSense); this is the best way of earning income by placing adverts powered by google on your beauty blog’s site.
This usually requires your blog to have a google account to enhance linking with any other blogs and audiences as well.
There are two types of google AdSense adverts that can generate income to your fashion blog. They are categorized based on;
Based on views: you earn a certain amount of money depending on the impressions and views.
If views are about 100 for instance, you earn a certain amount of money set by the search engine.
Payments on this is strictly done once there are views on your adverts.
Based on clicks: this form of payment doesn’t depend on impressions but rather the clicks made by customers on your site.
Earnings depend on the type of adverts made. This type is only compatible with free bloggers and self-hosted WordPress though it is not a free service.
Teaching activities; since your fashion blog is ready and has a number of customers, you can introduce online classes where your students can subscribe to and can be issued through email one by one or can be done all at once.
Like courses, you can also offer services. As a blogger, you can also get paid by writing content for other bloggers related to your niche. This is done by freelance bloggers.
Taking a step in conferencing is another way of earning, engage with your customers through private chats and should pay you some certain amount of money for this service.
This is usually done with a lot of privacy and is possible only via emails or inboxes via social media platforms.
Paid reviews; as the best blogger, some other businesses may decide to send you content about their blogs and allow you to write a summary (review) about what they market and allows you to promote the content you have written.
You are paid to do this at an agreed price and nobody restricts your content about the other blogs.
Disclosing this activity to your audience is allowed. Usually this is done on an agreed price with the respective business.
Banner advertising; these are advertisements placed on banners usually appearing on sidebars.
The respective business owning the advert will pay you a certain amount of money over a certain season depending on your agreement.
EBooks; writing online journals and books is the best way to market your products.
Publishing has been made easy and free, you can publish your article through non-predatory publishers where you can sell your content.
You can as well publish your content on your own blogging site with some content displayed while the rest through a link that allows customers to view it.
It should not sell at a higher price to keep it going in the market.
Sponsored posts; this is where a blogger is given content by other businesses to advertise through their blogs seeking to issue such content to the targeted audience.
Choice of content and its size should be considered, some content may not be important to your audience and too much as well, such discourages your audience from reaching your page.
Since you now know how to start a fashion blog and monetize it, it is time to get started. Will all these steps achieved, a nice fashion blog can be created.
Though it seems a hard task and time consuming, its financial rewards are worth the time and expenses as well as the effort taken.
Always remember to keep your fashion blog up to date and satisfying to both your customers and potential prospects.